In July 2026, Estado de Minas published a feature on HSN Group that captured a movement years in the making: building a business ecosystem where technology, infrastructure, artificial intelligence, digital marketing, IT management and investment capital operate as one coordinated structure instead of disconnected initiatives.
According to John Ben David, CIO of HSN Group, the diagnosis is straightforward: acquiring tools does not automatically produce digital transformation. The real challenge for Brazilian companies is fragmentation between infrastructure vendors, systems, data and marketing operations, without a strategic layer that connects them.
That is exactly why the ecosystem brings together REDEES, Recifes.net, Recifes.digital, Softcorp and Quatro Rios Investimentos. Each unit covers a complementary layer, from technical infrastructure to growth capital, creating a more stable path for companies that need continuity and expansion.